Evaluation Question 4

How did you use media technologies in the construction, research, planning and evaluation stages?

Evaluation Question 3

Evaluation Question 2

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Evaluation Question 1

Case Study - Katy Perry

Katy Perry is an american singer and in her music videos she reflects relatable anxieties that young girls have in order to appeal to them. Her target audience are girls from the ages of 14 - 18 and Perry is like an older sister/friend to them. She is someone that young girls can admire and want to be as she appears sexy, but not in a threatening way.

In 2008 she released "Hot N Cold" which brought her fame and helped her grow her audience. The song has lyrics that a lot of young girls and women can relate to about men. The song is about a wedding that has gone wrong. Instead of the bride being nervous and running away from the scene it is the man. Katy shows dominance over the groom and this spreads a message to young girls that they are just as strong as boys.

Katy Perry continued her success by being a role model for her target audience. In another one of her hits, 'Fireworks' she embedded a message that encourages people not to hide who they really are. It begins with ordinary people finding themselves in hard situations that they cannot overcome. As the song goes on each person learns to embrace themselves and fireworks come out from them. In the last sequence we see all different types of people with fireworks coming out from them. The lyrics that Katy Perry are inspirational to more than just her target audience as everyone can relate to hiding their qualities.

In the "Wide Awake" video Katy Perry is expressing her feelings after she broke up Russel Brand after a two year marriage. It starts off with a scene from a previous video that she had made during her relationship. The scene shows her on 'cloud nine' and it shows how happy she is. This was from a music video called "California Gurls" and it almost sells a dream to young girls that being in love is the best thing in the world.

It shows her being more aware of what had just happened to her. The lyrics tell her story of how being married wasn't the best thing that had happened to her. "Falling from cloud nine, Crashing from the high...I picked up every piece, And landed on my feet, I'm wide awake" These lyrics show that she hasn't been herself through the marriage, but now that it's over she has seen clearly how she has changed. She also had some graphics in the video that referenced to her "Firework" video. This shows that she is a new person and she doesn't have to pretend to be someone else.

Purpose of the Music Video

Mind Map created by James Chege with GoConqr

Constructing the Digipak

The album cover consisted of six different panels. Each panel needed some editing to make it look vibrant and eye catching. We used Photoshop in order to display our creative and image manipulation skills.

 

The bottom left panel of the digipak just tells the audience the different members of the band and their role. We included two blacked out figures and this was simply to connect with the purchasers of the album. It allows the audience to recognise which band members were used to grow a stronger bond between us and the audience. This panel includes plain colours compared to other panels and this is because we wanted to portray some seriousness. As well as being vibrant and energetic it makes us look serious about what we are doing and it implies that we are professional.

The next panel is the contents page of the album. It is useful as it allows the audience to see what songs are included in the album. Similar to the last panel this took little time to edit in Photoshop as it only required use to change the scale of the background and include some text.

The last panel on the bottom row is the front cover. This panel is the most important as it has to look good to attract the attention of consumers. This is the first panel that the audience will see so we chose to make the colours of 'A-Club' stand out.

Across the top row of the digipak layout we used vibrant colours and the editing was longer and harder. We had to import the pictures we had taken previously then we had to import them into Photoshop. We firstly cut each member out then in different windows we changed the opacity and colour. We also used some creativity to create playing cards to add some humour to the album. Creating the border wasn't difficult, but changing the background was challenging. Once we figured out how to use the different tools it was easier to apply the same process to the rest of the playing cards. We chose to do this as it helps the audience identify us as members easier.

The final panel of our digipak is the face of the CD. We chose to have the panel feature everyone pointing towards the centre to create some interaction with all the members and the audience. We also included a plain white t-shirt in the panel and this was to reference the band that originally created the song. The Photoshopping skills were similar to creating the playing cards and this took up a lot of time.