The evolution of pop videos has developed since the earliest pop music video in 1929. Bessie Smith was one of the most popular Blues singer of the 1920's - 1930's. The first example of pop music video was shown in a short film called "St Louise Blue's" where one of Bessie's songs was featured. She was starred in the film and it was shown in cinemas for around four years.
Elvis Presley
In the 20th century Elvis Presley was one of the most significant Rock and Roll stars in the world. He was a musician and had a small acting career where he would star as one of the main characters. Presley was successful in film and music as he began his music career started in 1954 and his debut film was in 1956. He sung at many concerts, but was only able to tour in the US. An example of one of the films that Presley acted in was "Blue Huwaii". It portrays Elvis as a playboy and this helped him expand his audience as it appealed to teenage boys and girls.
The Beatles
The Beatles were an English Rock band formed in 1960. Their music career picked up when they were showcased on "Top of the Pops''. This music show in the UK was very popular and this allowed the band to progress in the music charts. Just like Elvis Presley the Beatles had their own film called "A Hard Days Night" and in their debut feature film it showed their personalities. The film appealed to young adults and teenagers as the film included the band causing mischief. Younger fans could relate as this looked cool and thrilling.
MTV
The Beatles were an English Rock band formed in 1960. Their music career picked up when they were showcased on "Top of the Pops''. This music show in the UK was very popular and this allowed the band to progress in the music charts. Just like Elvis Presley the Beatles had their own film called "A Hard Days Night" and in their debut feature film it showed their personalities. The film appealed to young adults and teenagers as the film included the band causing mischief. Younger fans could relate as this looked cool and thrilling.
MTV
MTV was launched in 1981. This changed the the music industry and was seen as the golden era of music videos. MTV aired "Video Killed the Radio Star" by The Buggles. MTV doesn't just show music videos and music related news, but now with their many channels they are able to give the world entertainment as well as music. On February 1st 2011 they removed all music from their channel and put it onto their other channel called "MTV Music". They have many channels such as MTV Hits and MTV Base where they are able to reach millions of people across the world. With their social media platforms they are able to promote new upcoming artists, give people the latest entertainment and celebrity news and alert their viewers on the newest music videos. This network has changed the music industry completely as news and information about artists can be accessible from almost anywhere.
Nowadays people may watch videos for their own pleasure and not for the love of music. The quality of the music may not matter to most viewers as they are too engaged with the video. This may be down to corporate manages wanting to take advantage on exploited males and females instead of concentrating on the meaning of the lyrics. However, there are some artists that have music videos that relate to their song lyrics or express how they feel emotionally.
The music video for "See You Again" by Wiz Khalifa feat Charlie Puth is in the Pop genre. If we look at the mise-en-scene used we can see that a lot of effort has gone into the setting and location. In all the shots that we see the artists singing we can see mountains and the sea in the background. The video adds effect to the song as it shows that it is a relaxed song in honor of Paul Walker. The editing used in the video also adds effect to the song. The video has a montage of Paul Walker throughout the past 7 films of Fast and Furious. This is because the song is specifically for him.
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