The primary function of a music video is to showcase and promote the artist and to advance sales. By releasing a music video it makes creates an opportunity for the artist to grow their fan base because they will get more recognized as the video is played on music channels.
A-Ha - Take On Me
The music video for "Take on Me" by A-Ha added value to the song and made it win the 1985 MTV award. The song was originally released a year before the music video was released but it wasn't heard by many people and sunk to the bottom of the charts without anyone noticing. Steve Barron took on the role of being the director of the music video and he came up with a special idea that had never been seen on television before. It took three months to produce and the final piece left the watchers baffled. Its animation took up 1,400 drawings and was a hit in the charts.
Sinead O'connor - Nothing Compares To U
The song "Nothing Compares 2 U" by Sinead O'Connor was a cover from one of Prince's songs. The music video cost £40,000 to shoot in France, but majority of the shots were close up's of Sinead O'Connor. The video has close ups of Sinead O'Connor showing real emotion so this put the director in a bad situation because he didn't want to waste the footage that was previously filmed. The footage in France took weeks of preparation and planning so the director had no other option but to include it.
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